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Zillow Acquires Trulia: What this means for the Real Estate Market

Posted on by Southern

realtorIn recent real estate news, Zillow acquired Trulia in a $3.5 billion stock deal set to close early next year. In short, this makes Zillow the Facebook of homes, but what does this mean for the Northwest Florida real estate market?

Essentially the buyout has created a dominant player in the online real estate market. While both will continue to operate under their individual names, this deal positions both companies to capture a larger share of digital real estate ads from both house hunters and agents alike.

As the united two continue to establish themselves as the country’s most comprehensive and searchable database for home listings, the data provided does raise some privacy concerns. Although the company does not disclose homeowner’s identities, now it is easy to find out if a homeowner has defaulted or its foreclosure price in addition to agent ratings.

Whereas some agents would prefer to avoid a public display of sales history, other successful agents stand to benefit greatly as the dues will be minimal compared to that of local associations.

That said, local associations and MLS companies still have a dog in the fight. Not only do they offer up-to-date information faster, but more accurate listings for buyers shopping for real estate in Destin, Florida and the surrounding areas.

RE/MAX Southern properties can be found on the above sites and the entire Emerald Coast database can be searched from

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